Introduction to SEO

Posted By (Muaz) Date:27/03/2013

Start SEO we tell you first What is traffic? What is cpc? How to create keyword report? And How many types of seo

SEO  (SEARCH ENGINE OPTIMIZATION)

Traffic is determined by the number of visitors and the number of pages they visit. Each time a visitor visits the website it will increase the traffic.

A page Impression is when you navigate to a different page or even use your back and forward buttons to get to a certain page within a website, each time you load that page will increase the imporession. As a result, several hits are counted based on the amount of items that are loaded within that page.

Page impression is used to indicate how popular your site or blog is. For example, if there are 20 page impressions per visitor, this showa that your visitors are interested in your website and they keep going from one page to the next because they like your content.

Google ranking determines where your website stands in terms of popularity. Google scale is from 1 to 10  in which 10 is ther highest and 1 is the lowest. A page with 0 or no rank means that your website or blog is not listed.

How to create keyword report?

Search for Keyword tool.

Open the window for keyword tool.

Sign in.

Open and sign in to Gmail account.

Now sign in your Adwords accont.

Open link.

Click Tools and Analysis.

Now click on Keyword tool.

Click Start buuton on the PC window.

Open Microsoft Excel.

You may create report.

Open Gmail account.

Open Privacy.

Click on Security  option.

Click 2 step verification's settings.

CLick Start Setup.

Click Send Code.

Enter code, verify and continue.

Keep your mobile with you because every time you will login, 

you would need to verify the code through your mobile number.

What is C.P.C. ?

Cost Per Click.

Advertiser makes account in Adwords.

Publisher's account is made in Adsense.

Go to Adwords and click on column then click on approximate C.P.C. and click on Apply.

Publisher is the place, for example website or blog where ad is set.

And the one who put the ad on his site is Adertiser.

How many types of S.E.O.?

1) White Hat S.E.O. 

2) Grey Hat S.E.O.

3) Black Hat S.E.O.